Synthesis Report: 5th Sharing and Learning Seminar: Reaching the Masses: Building Critical Public Awareness of Climate Change

Report / Paper

Synthesis Report: 5th Sharing and Learning Seminar: Reaching the Masses: Building Critical Public Awareness of Climate Change

ORGANISER: AKP

PUBLISHED DATE

June 2011

Among the intended outputs of the seminar were greater collaboration towards public awareness and behaviour change in relation to climate change; better understanding of the concepts, strategies and tools that can be employed in building mass audience awareness; and further realisation of the need for public participation in decision making around adaptation.

The seminar focused attention on existing market research and strategies that could be adopted for adaptation. This report provides a synthesis of presenters’ discussion points and suggestions from participants’ breakout groups.